This is how they do it in Florence. When you need a bike you go to one of these "parking lots" located in various locations throughout the city. This one is particularly nice looking because it's located in the government office area and there's lots of street security. Other neighborhoods may have different stories to tell about the degree of vandalism or stealing. Paris, evidently, is having a hard time keeping its inventory intact. Same principal as Zipcars in NYC.
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